Generative Engine Optimization

Be the business
AI recommends.

Over 1 billion people turn to ChatGPT and Gemini for help every day — asking which lawyer, dentist, or home service to call. We rewrite your website so AI understands what you do, trusts it, and names you in the answer.

Get my free GEO audit 213-290-4488
What's a good family dentist near me that takes new patients?

Here are three well-reviewed options in your area:

1
Your Business Recommended

Accepting new patients, same-week appointments, Saturday hours. Their site answers pricing and insurance questions directly.

Source: yourbusiness.com

What is GEO? In one minute.

Video not loading? Watch it on YouTube: https://youtu.be/MrVCex55zuc

What your free GEO audit shows you.

Built from the answers ChatGPT, Gemini, Google AI Overviews, and AI Mode give to the questions your customers ask.

Where AI names you — and where it doesn't.

We ask each engine the questions your customers ask, more than once, and save every answer. Each one gets a verdict: recommended, mentioned, or not mentioned.

  • Questions phrased the way your customers ask them
  • Every answer saved, with the sources each engine cited
  • Wrong facts flagged, like an outdated phone number
GEO audit reportAI visibility
Customer question
Who is the best window treatment company in town?
ChatGPTQ1 · run 1 Recommended
  • Competitor A — Strong all-around option. 4.9/5 from 120+ reviews.
  • Your Business — Local option. 5.0/5 from 14 reviews: blinds, shades, shutters, and motorization.
  • Competitor B — Worth a look if shutters are your priority.
Google AI OverviewQ1 · run 1 Not mentioned

Competitor A and Competitor C are among the top-rated window treatment companies in town, rated 4.9 and 4.7 stars.

What this shows: Google's own AI answer names two competitors. Your Business does not appear at all.

Who AI recommends instead — and why.

Your competitors come from the answers themselves: the businesses AI names most often. Then we compare their websites with yours, fact by fact.

  • How often each one is named, and how often its site is cited
  • What AI says about them, in its own words
  • What their sites state plainly that yours doesn't
GEO audit reportCompetitor analysis
Competitor benchmark

The three businesses AI recommends most, across 48 saved answers.

You Comp. A Comp. B Comp. C
Named in AI answers 9141211
Own website cited 131093
Service area in structured data NoNoYesYes
Star rating in structured data NoNoNoYes
Why AI recommends Competitor A

Engines said: “authorized dealer for major brands”; “a local showroom where you can see samples in person”; “over 30 years in business.”

Likely why: the engines quote facts it states plainly on a page built for your city — the brands it's certified on, a street address, opening hours.

What to fix, in order.

Every issue comes with the evidence, the exact fix, who makes it — you or your web developer — and how to check that it worked.

  • Ranked from critical to minor
  • Each fix names who does it
  • A re-check in 4–8 weeks confirms the change took hold
GEO audit reportNext steps
CriticalAI sends customers to a phone number you don't publish

All four engines tell customers to call (555) 010-0142. Every page of your site shows (555) 010-0187, and your structured data lists a third number.

Evidence
Query 10, all four engines. ChatGPT: “Phone: (555) 010-0142 … the business's own website lists (555) 010-0187.”
Fix
Set one number in your site's structured data. Web developer Correct every listing that shows another, starting with your Google Business Profile. Owner
Failure check
In 4–8 weeks, re-run query 10. If two engines still give the old number, a listing was missed.
Leading indicator
Your homepage's structured data shows the same number as your header.
  • HighNo page for the city you serve
  • MediumService area and star rating missing from structured data

Once the fixes land, the visits follow.

As AI engines and search re-read a clearer site, more of the people asking about what you do end up on it. Here's how that can look for a local business over a year.

  • Gains build month by month as engines re-read your site
  • New visits arrive from ChatGPT and Gemini answers
  • The same fixes lift your Google rankings too
Before & after GEOIllustrative example
Organic traffic of yourbusiness.com

Monthly visits, four months before the fixes and eight after.

Organic traffic
4.8K
300%from 1.2K
Visits from AI answers
380
850%from 40
Top keywords Google position Before After Volume
window treatments near me1422.4K
plantation shutters cost3141.3K
motorized blinds installation3880
best window treatment company221590

Generative Engine Optimization (GEO) boosts your chance of being named by AI.

The audience

Over 1 billion people ask ChatGPT questions, and Gemini is built into Google. "Who should I call?" is now a question people ask AI, not just a search box.

The answer

AI doesn't return ten blue links. It gives a short, direct recommendation — usually one to three businesses. You're either named or you're invisible.

The decider

AI picks from websites that answer the question clearly: what you do, where, for whom, at what price. Most local sites don't. That's the gap we close.

Free GEO audit report

See how AI sees your business.

Tell us your website. We'll check how ChatGPT, Gemini, Google AI Overviews, and AI Mode read it today, then email you a free report on what to change so AI recommends your business.

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GEO Watch · Plans & pricing

Pick your plan

 Starter $99/mo Most Popular Growth $199/mo Pro $399/mo
Tracked customer questions 102035
Monitoring WeeklyWeeklyWeekly
Competitors 235
On-demand audit reports 52050
Visibility trends
Citation / source analysis
Strategy consultation Included
Priority support

Not sure which plan fits? Start with your free GEO audit.

Frequently Asked Questions

What is Generative Engine Optimization?

SEO gets your site ranked in a list of links. Generative Engine Optimization (GEO) gets your business named in the answer an AI gives. AI assistants like ChatGPT and Gemini read websites and recommend the ones that answer a question clearly and completely — GEO makes your site one of those.

How does the service work?

Your first audit is completely free. If you'd like our help with the fixes it recommends, we'll quote the project based on its scope and the work involved. We also offer GEO Watch, a monthly subscription for ongoing audit reports, so you can see how AI's answers about your business change over time.

Do I need a new website?

In most cases, no. We work with the site you have: rewriting and restructuring its content and adding the structured data AI reads. If your site can't be edited, let us know and we'll figure out the best path.

Do I need to download and install the Office Agent app?

No. GEO is a service we deliver for you, so there's nothing to download or install — you don't need the Office Agent app. If you'd rather run the reports with your own team, GEO Agent does that inside the app.

Which AI tools does this cover?

We cover ChatGPT, Gemini, and both of Google's AI features: AI Overviews, the AI-generated summary at the top of search results, and AI Mode, the conversational AI search built into Google. That's where most people now ask AI who to call, so that's where we work to get your business named.

Can you guarantee AI will recommend my business?

No one controls what an AI answers. What we control is whether your website clearly answers the questions your customers ask — which is what AI looks for when it decides who to name. We track how AI answers those questions and keep tuning.

Ready to be the answer?

Request your free GEO audit and we'll show you how AI answers questions about your business today — and what it would take to be the one it recommends.

Get my free GEO audit 213-290-4488

Prefer to run the reports with your own team? Try GEO Agent.